Victoria Secret Brand Essay Analysis

Victoria Secret Brand Proposal to Extend Victoria Secret Brand Essay Analysis Background According to an article by Grewal and Levy (2011, p.219-221), extending a brand is essential to getting the most out of a core product belonging to that brand. The article says that extending a brand involves using or creating a brand name that is similar to the core brand for a different line of products. This article seeks to evaluate and analyze the Victoria Secret core brand and extend it with a hair color product. Therefore, the purpose of this Victoria Secret brand essay is to assess the value of extending a popular brand.