Monday, December 30, 2019

Theatre As A Form Of Theatre - 1000 Words

Theatre and live performance can serve so many purposes and one of them is to globally entertain the audience and to shape the society through the lessons learnt from a performance or play. Theatre exists because we are mimetic and communal beings, we seek order, finally we enjoy and need entertainment. Theatre as a form of entertainment is extremely popular all over the world, and it has been designed to hold audience’s attention for a long time, it has been the primary form of public entertainment way before the advent of radio and movies (Foreman). Live performances are known to get audience off their seats due to excitement and it can also change one’s mood from bad to good or vice versa. Examples of theatre as a form of entertainment†¦show more content†¦This play has been revived many times since its premiere(Cruttwell). The Role of the audience when it comes to theatric entertainment can be affected by the genre of the play, space of the theatre, sitting arrangement and demographics. It is up to the audience to make a performance better due to different reactions like echoing (being loud), laughter, standing ovation and gasping. Another great importance of theatre is the way it shapes the society. Firstly, theatre brings people together as a community, Greek theatre is a good example of this, especially during the festival of Dionysus, where the audience for plays would be over 1000 people. This gives the community something to talk about therefore bringing people together. Theatre can also be of importance because of the sense of identity it brings people, Theater, being such an ancient art, has become part of the cultural heritage of many cultures. Peking Opera, Bunraku, Noh are all specific to a culture and form a part of the identity of the people who belong to these cultures. Theatre being used as an instrument for change is also important, nowadays, social media and video are probably a more effective tool to effect change in society, but there is no media that can cause a bigger impact than theater. Watching a live performance is much more likely to compel you to act for change. The work of theorists like Bertolt Brecht and Augusto Boal is pretty much completely based on this idea.Show MoreRelatedTheatre As A Form Of Entertainment1460 Words   |  6 PagesTheatre is the activity or profession of acting in, producing, directing, or writing plays. Theatre is where playwrights produce plays, directors manage rehearsals and actors enact on stage. The coming together of all those components make up theatre, but there’s also a small piece missing. Theatre is complete when an audience comes together to experience the play. Theatre to many people is a form of entertainment. Just like now a days people go to the movies to indulge in a form of amusement, that’sRead MoreRoman Theatre : A Diverse Art Form1045 Words   |  5 PagesRoman theatre initially began in 240 BC when Greek theatre was discovered and translated to Latin, then being brought to Rome. The first drama was held at Ludi Romani, the Roman Festival or the Roman Games. This occurred just before Rome became an empire in 27BC. There were many types of these festivals during a year for all sorts of reasons according to history. Theatre was, and is a diverse art form. It ranged from festival performances, street theatre, and acrobatics to eloquent tragediesRead MoreAn Multidisciplinary Art Form Of Experimental Music Theatre Essay1988 Words   |  8 PagesIn its current incarnation, the multidisciplinary art form of Experimental Music Theatre is relatively new in the art world. It encompasses a wide range of musical and theatrical forms and styles and is often presented in unconventional venues. Similar to Wagner’s notion of Gesamtkunstwerk, Experimental Music Theatre seeks to integrate all the arts to create one complete art form. For Wagner, this ideal materialized in his Operas, which he labelled music dramas. However, in contrast to Wagner’s dramasRead MoreModern World s Longest Lasting Forms Of Theatre1577 Words   |  7 Pagesfor a play to begin. The lights have not been dimmed and nor will they be. Everyone is quite and takes in the set. The play you are about to watch is a Noh play, so unique to Japan and one of the world’s longest lasting forms of theatre. It could even be said that this type of theatre is an important link between the classic plays of Greece and the poetic drama of modern Europe. Noh plays on performed on a square platform supported on pillars, covered with a temple-like roof, open to the audience onRead MoreThe Opposition Of Theatre As An Art Form That Has Been Revered By All Civilizations999 Words   |  4 PagesOpposition to Theatre Theatre is an art form that has been revered by all civilizations. It is one of the oldest and most popular forms of art. In order to stay at the forefront of modern culture theatre has had to endure much opposition. Changing times and changing interests of the world have been reflected in theatrical advances. One of the biggest challenges facing theatre in the United States today is the challenge of funding. In a world that becomes increasingly filled with new forms of entertainmentRead MoreEarly Asian Theatre ( Indian, China, Japan )1595 Words   |  7 PagesAssignment #3- Chapter #4 Early Asian Theatre (Indian, China, Japan) 1. When did the development of theatre in India begin? The development of theatre in India began between the 2nd century BC and the 1st century AD. 2. Sanskrit is the language of what class in India? Sanskrit is the language of the Brahmin class in India, but it was also for the Noble class. 3. The Natyasastra define â€Å"rasa† as what? The Natyasastra define rasa as the emotional response the actors inspire in theRead MoreTaking a Look at Natyasastra674 Words   |  3 Pagesfor the performance. But the theatre what we are using now a days is rectangular as suggested in Natyasastra. It suggests the performance in enclosed area because in those days the attacks of demons at theatre were common but now a days the performance takes place in enclosed area due to the reason of technicalities. In enclosed area all the illusionary realistic effects can be created through lights and sounds. In these days the fashion of theatre is of proscenium theatre which demands enclosed areaRead MoreAncient Greek Theatre and Drama1648 Words   |  7 Pages the birthplace of theatre, continues to greatly influence theatre today. Drama is a form of poetry, because dialogue was spoken or sung in verses. Many Greek plays are still relevant today. Some plays survived on their merits, while others were preserved from academic interest or by accident (Peter Arnott). The Great Dionysia was an important yearly religious celebration and festival, honoring Dionysus, the Greek god of wine and fertility. The Great Dionysia is where theatre first began. Also, theRead MoreWhat Is A Comparison Of Two Companies840 Words   |  4 Pagescomparative analysis of two Companies/Organisations: Nanzikambe Arts from Malawi leading arts development organization that is involved in the creation and performance of high quality, innovative touring theatre productions, film and radio drama, and works with the development community in using theatre and the arts to support positive social change on key thematic areas of health, good governance, malaria prevention, HIVAIDS prevention, maternal health and climate change. Since its formation in MarchRead MoreWhy Does Theatre Survive1297 Words   |  6 PagesWhy does theatre survive? 3rd term acting studies essay by Ralph Gassmann All the worlds a stageÂ… to quote the worlds most famous playwright William Shakespeare who rose to prominence in the 16th century during the reign of Elizabeth I, and whos plays have excited and obsessed the generations since and will doubtless continue to do so as we approach the 2nd millennium. On this stage the actor represents the symbol of man with all his imperfection and weakness, with all his morals and

Sunday, December 22, 2019

Human Resource Development Hr Leadership And Its...

Human resource (HR) leadership has always been difficult in challenging times, but the unique stressors facing organizations throughout the world today call for a new approach to HR leadership and its development. We propose a multifaceted model that redefines the role of strategic HR leadership and for understanding connections between authentic HR leadership and sustainable organizational performance. that to build enduring organizations and motivate employees to provide superior customer service and create sustainable value for their organizations, we need HR leaders who know themselves, who lead with integrity and demand conformance to higher ethical values. Human resource development which represents the latest stage in long†¦show more content†¦Human resource system design and development the role involve designing and prepare human resource management system for implementation so that human resource systems organization and action are mutually reinforce and having maximum and endurance. Organizational change consultant the role means facilitating the development and implementation of strategies for transforming organizations Primary function human resource management can divide into primary and secondary function primary functions is directly involved with obtaining, maintaining and developing employee. Primary function included human resource planning, equal employment opportunity, staffing, recruitment, and selection (Agarwala, T. (2003. Deal with Compensation and benefit, employee, labor relation health, safety and security and human resource development. Secondary function included organization, job design, performance appraisal system, and research and information system. The objective of specific human resource development activities varies greatly or improving the knowledge, skills, and attitudes of individuals, career development potent efforts intended to assist the individual through a series of career stage and the organization development effort to enhance the effectiveness of the organization. The differing objective ,in turn, often determine of organization which other aspect of the board of human resource system should be more tightly integrated with particular human

Saturday, December 14, 2019

Application of psychological theories at the Queens Hospital Free Essays

string(40) " the clinical decisions affecting them\." Abstract This report analyses the application of psychological theories at the Queens Hospital where I was on placement as a Health Care Assistant. Health psychology takes into consideration the context of individuals’ lives, beliefs, behaviours and other risk factors in order to achieve the desired objectives, which in this case is to provide the best ways of attending to the patients. The hospital uses the biopsychosocial model, psychoanalytical and the task oriented approaches in offering psychological care to the patients. We will write a custom essay sample on Application of psychological theories at the Queens Hospital or any similar topic only for you Order Now All the three approaches emphasise the idea of ensuring that the patient is the centre of all actions in order to engage them as much as possible in the treatment process. Introduction Picano (2009, p. 44) suggests that in the past the medical practitioners regarded psychology and other social sciences as unimportant soft sciences in the medical profession. However this notion slowly changed as scholars started linking psychology to the well being of both physical and mental health. This paper explores the linkage between psychological theory and practice at the Queens Hospital. I worked as a health care assistant and was a vital part of the team that supported the medical staff and patients in wards and departments throughout the hospital. I had direct links to both the patients and the medical staff and as such I was able to observe the interactions between the patients and other medical staff. As the first point of contact for many patients and members of the public, healthcare assistants need to be well-presented and confident with good interpersonal skills. Some of the tasks are unpleasant and needs flexibility to able to help patients with their personal care without getting embarrassed and making sure they are comfortable. Achieving this requires application of psychological theories into practice in order to be able to offer the best care to the patients in medical settings. Psychological theories Segal Hersen (2010, p. 47) define psychology as the study of human behavior, emotions and thought processes. Psychological theories if well applied contribute greatly to understanding other people and developing functional relationships. Robins (2007, p. 28) suggests that health psychology is the application of these psychological theories and research in the promotion of evidenced based health. Nevid (2009, p. 33) claims that health psychology takes into consideration the context of individuals’ lives, beliefs, behaviours and other risk factors in order to achieve the desired objectives, which in this case is to provide the best ways of attending to the patients. It is for this reason that it is important for all healthcare personnel to have some psychological knowledge so that they can know how to attend to the patients in the best possible way. The patients come from varied social and cultural backgrounds valuing certain behaviours and beliefs over others. Walker (2007, p. 36) claims that this may place more risk or less risk of illness than the others. In this case therefore, some sociological knowledge is equally essential to the healthcare practitioners. In the same way, some knowledge of biomedical sciences is critical in the comprehension of the link between physiological and psychological process (Hefferon Boniwell, 2011, p. 67). Therefore, psychology complements these other disciplines in making important contributions to the well being of the patients. Psychology is important to health and social care because health care professionals spend most of their time interacting with the patients. An important aspect of their job is to encourage and promote the well being of the patients and those around them. Before going further into the discussion, it is important to first define the meaning of health in order to be abl e to bring out the importance of psychology to the discipline clearly. Irwin Rippe, (2008, p. 18) define health as a state of complete social, physical and mental well being and not just the absence of infirmity or disease. This is an important goal to health care professionals working in health and social care and it is the reason why they need the knowledge and skills to help them work toward their achievement. Psychological theories and research contributes to the improvement of health and social care through appreciation of other people’s feelings in order to offer them individualised care. Patterson Lipschitz (2008, p. 44) claim that health care is among the most complicated services because it faces the challenge of client diversity and need variability. Patients come to the hospital with different needs caused by many different diseases; some of them adhere to the requirements of behavioural change while others don’t. In addition to this, some patients do not even finish taking the prescribed drugs which makes the treatment proces s more difficult for the doctors and nurses. In addition to this it also faces huge pressure from other factors because the whole process occurs around beds and wards. The health care professionals operate in an abstract world and are faced by both psychological and social forces guiding them from the point of admitting the patients to administration of treatment. They attend to patients with different psychological needs and as such must be well equipped with psychological theories in order to attend to them in the best possible ways. Patterson Lipschitz (2008, p. 24) assert that while all health care issues have their own controversies and debates, at times moments of transient consensus often occur. This stems from the fact that the role of patients in medical settings have gradually changed along environmental and social lines in the western society over the years. The major changes include aspects like consistent erosion of the previously perceived omnipotence of physicians, increase acceleration of information exchange, and increased awareness of the rights of the patients. Greenberg (2007, p. 22) suggests that the prevalent situation in most hospitals today is the partnership model that is acceptable to both the providers and the patients. These patients no longer play passive roles as recipients of medical procedures but are actively involved in deciding the clinical decisions affecting them. You read "Application of psychological theories at the Queens Hospital" in category "Essay examples" Ninivaggi (201 0, p. 17) asserts that this new arrangement raises ethical issues in the determination of best interests and delegation of authority to the relevant personnel to pursue them. Psychology seeks to understand and explain why people behave in certain ways both as individuals and in groups. It does not only seek to understand and predict behaviour but also looks into ways of changing them in order to improve the quality of life. This is closely linked to what the medical practitioners do as they also seek to understand the behaviour of the patients, treat them and then direct them on healthy living practices. Medical practitioners often employ psychological theories in the dispensation of their duties because medical care has its foundations in psychology, sociology and biology (Marini, Glover-Graf, Millington, 2012, p. 30). Theory provides the medical personnel with the framework and goals for assessment, diagnosis and intervention. For instance the nurses working at the hospital focused on the aspects of care that are holistic in nature for more effective judgment of different patient situations and conditions. The goals of care helped the nurses by providing a checklist by which the services that they provide are measured against. In deed Walker (2007, p. 65) says that theory is an effective tool that renders practice more efficient through comparing the outcomes against the set goals and then providing mechanisms for rectifying problems as soon as they are detected. Application of psychological theories at the hospital As a health care assistant I was many times faced with the challenge of choosing the appropriate theory or set of theories to apply in any given circumstances. This was not an easy decision because I realised that selection of only one theory in a certain circumstance would have placed restrictions on practice and probably led to inefficiencies. It is for this reason that I relied heavily on theory adoption where I took a theory and then altered it to suit the situation where I was applying it and in other cases I had to use it alongside another one. I learned that most of the patients were going through intense stress as a result of their illnesses. Some of the patients adjusted well to their new conditions whereas others developed some form of psychological disorders secondary to their physical diseases especially for those that were unable to do basic things like going to the toilet and bathing. In addition to this, some patients also showed physical symptoms for which there is no significant medical explanations and most of them were as a result of unrecognised psychological problems. I was able to learn from the nurses and other hospital staff as I realised that they were applying psychological theories in dealing with the stressed patients. They used the biopsychosocial model to explain to me the reasons why the patients were stressed. This was a very resourceful tool in the assessment of psychological stress among the patients in the hospital. The model included both environmental parameters and personal processes of perception and being able to cope with the different stress factors at the hospital. Greenberg (2007, p. 30) claims that the effects of stress have a positive correlation to coping. Coping in this case as defined by the Lazarus theory is constantly changing both cognitive and behavioural efforts to manage the existent taxing demands of the internal or external environment (Pickren Rutherford, 2010, p. 52). The doctors and nurses encouraged dialogue with the patients because they considered it an important aspect in the management of psychological and psychiatric elements of physical ill health. Greenberg (2009, p. 67) suggests that this relationship is beneficial to both the medical team and the patients. It is very important for patients particularly for those with serious physical and psychological problems to have a more personal relationship with the nurses and doctors in order to create and sustain a therapeutic relationship for better health care delivery (Sitzman Eichelberger, 2011, p. 94). This will be helpful for the health care personnel to identify the patients that need psychological treatment in good time and offer immediate attention to help them cope with the mental problems. The doctor patient relationship is explained by two other approaches which are the psychoanalytical and the task oriented approaches (Bekerian Levey 2012, p. 31). All the approaches emphasise the idea of ensuring that the patient is the centre of all actions in order to engage them as much as possible in the treatment process. Greenberg (2007, p. 32) says that these approaches demand that for an effective treatment to be achieved there has to be an efficient partnership and information sharing between the patients and the doctors. Nevid (2012, p. 89) says that the information has to flow both ways in order to improve the clinical outcomes through cognitive (knowledge), behavioural (adherence to advice) and affective (satisfaction). Indeed the application of psychological theories at the hospital was beyond what I had imagined it will be at first. I observed that the patients were mostly able to recall more information when they were satisfied. The non cooperative patients seemed to remember less information and the hospital staff in most cases had to offer them specialised care. Good communication was also maintained among the clinicians to ensure that the information flowing to the patients was consistent in order to eliminate any possibility of conflicting information reaching the patients. This was important be cause any conflicting information would have left the patients wondering who to believe and this would have even made things worse for them. Conclusion Application of psychological theories in medical settings is an important aspect of the treatment process because the patients need to be attended to psychology as well. As indicated in the paper some patients find it difficult to cope with their new conditions in the hospital and go to the extent of developing mental disorders as a result. This is the reason why the hospital made use of psychological theories in understanding their behaviour and condition in order to be able to attend to them efficiently. This is a big lesson that I learned from my placement at the Queens Hospital and I will apply it once I start working in the hospital. I am now aware of the fact that ignoring the psychological needs of the patients places them at an increased risk of developing psychological disorders and as such will always apply psychological theories in communicating with them in order to know how they feel and the best possible ways of attending to them. References Bekerian, D. A., Levey, A. B. (2012). Applied psychology: Putting theory into practice. Oxford: Oxford University Press. Greenberg, T. M. C. (2007). The psychological impact of acute and chronic illness: A practical guide for primary care physicians. New York: Springer. Greenberg, T. M. C. (2009). Psychodynamic perspectives on aging and illness. Dordrech: Springer. Hefferon, K., Boniwell, I. (2011). Positive psychology: Theory, research and applications. Maidenhead, Berkshire, England: Open University Press. Irwin, R. S., Rippe, J. M. (2008). Irwin and Rippe’s intensive care medicine. Philadelphia: Wolters Kluwer Health/Lippincott Williams Wilkins. Marini, I., Glover-Graf, N. M., Millington, M. J. (2012). Psychosocial aspects of disability: Insider perspectives and counseling strategies. New York: Springer Pub. Nevid, J. S. (2009). Psychology: Concepts and applications. Boston: Houghton Mifflin Co. Nevid, J. S. (2012). Essentials of psychology: Concepts and applications. Belmont, CA: Wadsworth, Cengage Learning. Ninivaggi, F. J. (2010). Envy theory: Perspectives on the psychology of envy. Lanham: Rowman Littlefield Publishers. Patterson, J. A., Lipschitz, I. N. (2008). Psychological counseling research focus. New York: Nova Science Publishers. Picano, E. (2009). Stress echocardiography: [CD-ROM included]. Berlin: Springer. Pickren, W. E., Rutherford, A. (2010). A history of modern psychology in context. Hoboken, N.J: John Wiley. Robins, R. W. (2007). Handbook of research methods in personality psychology. New York: Guilford. Segal, D. L., Hersen, M. (2010). Diagnostic interviewing. New York: Springer. Sitzman, K., Eichelberger, L. W. (2011). Understanding the work of nurse theorists: A creative beginning. Sudbury, Mass: Jones and Bartlett Publishers. Walker, J. (2007). Psychology for nurses and the caring professions. Maidenhead, Berkshire: Open University Press How to cite Application of psychological theories at the Queens Hospital, Essay examples

Thursday, December 5, 2019

Strategic Management Practices of Samsung-Free-Samples for Students

Question: Using an organisation that has been in the news in the past two years, apply and critically evaluate how each of the following theoretical concepts influences strategic management practices in that organisation. Provide recommendations that would enhance strategic management in your chosen organisation. Answer: Introduction The report is based on the organization that has been in the news in the past two years. The organization selected for the critical evaluation is Samsung. The evaluation is done on the basis of the theoretical concepts that influence strategic management practices in the company. The company is a South Korean Multinational company having headquarters in Samsung Town, Seoul. The company has been in the limelight for past two years because of some of the incidence and due to new products introduced by the company. Samsung deals in the products like Apparel, Chemicals, electronic components, telecommunications equipment, DRAM, Ships, home appliances, medical equipments, and consumer electronics Industry Attractiveness The industry attractiveness is the future profit potential of a market. The industry attractiveness can be evaluated with the use of Porter's five forces framework as this framework shows the competitive advantage and competitive strategy of the company. Porters Five Forces Bargaining power of the buyers- High The Bargaining power of the buyers is high for the company as the customers can easily switch to the other products which include various companies like HTC, Nokia, Apple, Blackberry and many others. The customers can switch due to the presence of the competitors in the market and this is the reason to face the competition Samsung introduce new products (Rothaermel, 2015). Bargaining power of Suppliers- Medium The company is having the relationship with numerous suppliers that provide the general parts and components to the company. The company is having approximately 579 suppliers and the companys supply chain includes over 2,700 suppliers in other industries. For instance; Google exercises a huge bargaining power being an Android platform supplier. The company is having the lack of the alternative platforms that can be explored by Samsung. The company is having the strategies to corporate with the suppliers; approximately 72.7% of its total economic value was shared surrounded by a supplier in 2014 (Dudovkiy, 2017). Threat of Substitutes- High The threat of the substitute is increasing due to the use of the different gadgets at the place of the mobile by the consumer and this is the reason the company is diversifying its products. Furthermore, the company is enhancing the range of the mobile and desktop application related to the business of the mobile communication. Rivalry- Medium Samsung is facing the competition from the many companies who belong to the different industry. To face the competition the company invests the amount in the Research and development programs that help the company to achieve the objective of becoming the leader in the field of electronics. The brand is the global brand that performs the ethical obligations to achieve the maximum of the profit (Han, and Oh, 2013). Threat of new entrants- Low The threat of the new entrants is low in the market as to enter into the industry of consumer electronics and the telecommunication; there is need of the huge capital investment to open the business. Samsung has the strong relationship and has numerous distribution channels. If in case any new company came into the existence then that company will not be able to form that connection or channels so they have to face losses which leads to the closure of the business. so whose soever company enter the market have to make a huge investment and have to form strategies which are hardly possible. Internal analysis Resources The resources of the company include the tangible, intangible resources and human resources. The tangible resources are the resources that can directly be measured in terms of the monetary or financial resources. For instance; the company achieved sales of the $ 117.8 billion in the year 2009 has surpassed HP and therein the company became the company who earned the largest revenue across the world and the company is second largest chip factory globally. The intangible resource includes the wide range of content, patents, trademark and the image of the company. The company has registered approximately 8782 patents in the US, 3611 for Samsung electronics. The achieved the highest profit in the last 2 years and this was possible due to Galaxy S7 (The Telegraph, 2016), though this is also a fact that due to the blast of the phones the company found the loss in the revenue and in the reputation of the company (Brondoni, 2015). At that point of the time, it was difficult for the company to gain the trust of the customers and the potential customer so the company provided the option of the refund while submitting the headset to the company. Though the damage was done the company was taking precautions. Gradually the company gains the trust and now the company is having the well-known reputation or goodwill in the market as the company is able to serve its services across the world. Human resources refer to the employees who work for the company, the company believes in hiring the skilled and trained employees along with this the employees who have the experienced in the field are welcomed by Samsung with the open arms. While recruiting and selecting the employee's company to make sure that the employees have skills and capabilities that are required to the company. Capabilities The company has the capabilities as this the reason company is able to manage the interaction among the firm capabilities and the international networks. The company formed the linkages with the foreign countries and companys through which technology and promote their products. However, the capabilities of the company in the mass production of the products are inadequate which sometimes leads to the problems for the company. For instance, the blast of the mobile phone-Samsung Galaxy Note 7, there was lack of the capabilities of the company which created the impact on the customers and this raised a question mark on the company (Pisano, 2015). Core competencies The major core competencies of the company include technology leadership, creative people, customer value creation, and innovation. By the year 2014, the company achieved the success and became the leading smartphone manufacturer having the 30% of the market share. The success of the company in the field of the technology is the core competencies of the company. Though the company is achieving the success with the use of the technology this time there were some faults (Lee, 2014). Competitive advantage The competitive advantage refers to as the advantage over its competitors in a favorable or superior position. The company is having some of the competitive advantages such as the design of the products offered by the company are orientalized. The quality of the products has good value, strong technologies, brand recognition and the constantly introducing new products such as Samsung Galaxy S7. The company makes use of the technology along with the innovation in their products that becomes the technical advantage of the company (Lee, Paek, and Jung, 2016). Overall the competitive advantage of the company is the reduced cost and formation of cost performance advantage from manufacturing a large number of IC devices. The competitive advantage of the company is not only the way of performing the activities but also the way to ring the innovation in the products (Petersen, S.I., Kim, and MOZOTA, 2015). Recommendation The company is going well and a company is trying to regain the same position in the market due to some of the incidence which took place over past 2 years. The company should launch a new product with the comparatively low price and with the unique and all features, this will help the company in garbing the attention of the customers towards the product. If the customer gets satisfied with the products they are surely going to buy the product again and this helps the company in improving the customer trust on the brand. it is recommended to the company, the profit earned by the company in the year 2016 due to S7, the amount should be invested by the company in testing and technology so that they can don't make the mistake again. Conclusion The report throws light on the evaluation of the Samsung Company on the basis of the theoretical concept, Samsung is selected because the company was in news over past 2 years. The analysis includes the industry attractiveness which is considering the porter five forces. Furthermore, there is an internal analysis which includes resources, capabilities and core competitiveness of the company. The competitive advantage is shown in the report which shows what make the company different and unique form the other companies. References Dudovkiy, J., 2017, Samsung Porters Five Forces Analysis, viewed on 16th December 2017, https://research-methodology.net/samsung-porters-five-forces-analysis/ Lee, F.Y., 2014. Competitive Advantages of Smartphone Industry in 4G Era-A case study of SAMSUNG and SONY. Lee, H., Paek, B. and Jung, J., 2016, June. Research on the dynamic capabilities of leading firms: The case of Samsung's digital TV business. InISPIM Innovation Symposium(p. 1). The International Society for Professional Innovation Management (ISPIM). Petersen, S.I., Kim, J. and MOZOTA, B.B.D., 2015. Managing Design driven innovation through the use of design scorecards. In 11th Conference of the European Academy of Design, April. Rothaermel, F.T., 2015. Strategic management. McGraw-Hill Education.Khan, U.A., Alam, M.N. and Alam, S., 2015. A Critical Analysis of Internal and External Environment of Apple Inc. International Journal of Economics, Commerce and Management, 3(6), pp.955-961.Han, I.S. and Oh, K.Y., 2013. The Mixture of Fortune and Sweats: The Success of Korean LCD Industry in East Asia. Asian Social Science, 10(2), p.126. Pisano, G.P., 2015. A normative theory of dynamic capabilities: connecting strategy, know-how, and competition.Brondoni, S.M., 2015. Global Networks, Outside-In Capabilities and Smart Innovation. Symphonya, (1), p.6.